Kate Hughes
CMO @ Sleep.ai | 5x Startup Marketing Leader | Full Stack Marketer with 300+ Brands Advised Across Tech & Health | I Build Systems, Stories & Momentum That Scale
- Role
- Chief Marketing Officer at Sleep.ai
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Kate Hughes
300+ brands and 5 startups later, I know what accelerates growth and what dampens…
Experience
Chief Marketing Officer
Jul 2025 — Present · Carlsbad, CA, US
Leading marketing at Sleep.ai, the science-backed platform helping health and wellness brands harness sleep behavior to drive real patient and user outcomes and unlock new product value.Overseeing positioning, messaging, demand generation, and go-to-market execution across B2B and B2C motions. Working closely with teams across the U.S, Dublin, the UK, and Germany to scale marketing strategy, content, and pipeline growth.This role sits at the intersection of data, health, and product innovation, and brings together everything I love about building: insanely smart teams, deep science, and a mission with global impact.
Education
Seoul National University
Graduate Studies
Saïd Business School, University of Oxford
Postgraduate Studies
2023
University of California, Berkeley, Haas School of Business
Master of Business Administration - MBA
2018 — 2021
San Diego State University
Bachelor's degree
2008 — 2010
University of California, Berkeley, Haas School of Business
Venture Capital for Executives Program
2023
Sonoma State University
Bachelor of Business Administration (B.B.A.)
2013 — 2014
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