John M.

About John M.

John Murdock stands out in the digital marketing world, currently serving as Director of Performance Marketing at Avenue Z, where he leads Paid Media and Performance Creative teams. His journey is unique, beginning in the fast-paced world of Broadway as a Stage Manager. That background equipped him with unmatched skills in high-pressure project management and audience engagement, which he now channels into building creative performance frameworks that move at the speed of modern paid social.John\'s resume includes significant stints at industry-leading agencies, including the renowned Ogilvy & Mather, where he was instrumental in developing marketing strategies for global brands. His decade-plus in creative strategy, paid social, and performance marketing has positioned him as a thought leader bridging brand excellence with conversion optimization. He\'s crafted award-winning campaigns for high-profile clients such as Converse, Anastasia Beverly Hills, Kodak, Kraft, American Express, Dove, Kashi, Enterprise, and Alamo, demonstrating his ability to drive strategy, content creation, and measurable business growth simultaneously.In a previous role leading the Creative department within a large agency\'s Growth Media Division, John pioneered the Creative Strategist function during the e-commerce boom, scaling operations from solo practitioner to overseeing significant paid social spend across major enterprise accounts. His leadership ensured every client received both the strategic rigor and creative velocity needed to outperform in an increasingly competitive landscape.Now based in Fort Lauderdale, John\'s involvement extends beyond professional pursuits. He actively contributes to local charities and performing arts organizations, reflecting his commitment to community and cultural enrichment.As Director of Performance Marketing, John treats creative development as science, not art, building rapid iteration frameworks, data-informed testing systems, and cross-functional workflows that transform creative output into measurable revenue impact. His rare combination of Ogilvy-trained creative instincts, performance marketing discipline, and operational excellence under pressure makes him a powerful force in any growth-focused marketing organization.

Experience

1. Director of Performance Marketing

   Avenue Z

   Feb 2026 — Present · Miami, FL, US

   In my role, I spearhead the performance marketing efforts for Avenue Z, focusing on paid media & creative strategies for ecommerce and DTC brands. I optimize campaigns across various platforms, ensuring measurable growth and effective cross-channel coordination. Collaborating closely with clients, I developed scalable systems that enhanced media buying efficiency and effectiveness.

Education

• Baylor University

  Bachelor of Fine Arts, Theatrical Stage Management

  2004 — 2008

• Lely High School

  Diploma, High School Diploma

  1999 — 2003

Skills

• Stage Management
• Filemaker Pro
• Management
• Syrasoft
• Microsoft Word
• Microsoft Office
• Sales
• Strategic Planning
• Project Management
• Customer Service
• Blogging
• Research
• Marketing
• Crm
• Ms Project
• Theatre
• Online Marketing
• Microsoft Powerpoint
• Real Estate
• Human Resources
• Event Management
• Social Networking
• Office Management
• Ms Exchange
• Social Media Marketing
• Interviews
• Facebook
• Training
• Lotus Notes
• Customer Relationship Management (Crm)
• Public Speaking
• Sharepoint Administrator
• Filemaker
• Entertainment
• Powerpoint
• Microsoft Excel
• Editing
• Interviewing
• Public Relations
• Social Media