Jackie Moe
Director of Digital, Editor @Orange County Business Journal
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WORK HISTORY
Director of Digital, Editor @Orange County Business Journal
Irvine, CA, US
Developing and driving the content strategy and project management in collaboration with executive leadership for weekly print issues, daily digital content, e-newsletters and social media posts• Enhancing operational efficiency and CMS capabilities in collaboration with various departments and devops personnel• Optimize website headers, content, metadata, URL structure, alt text, and internal linking for improved search engine visibility• Writing and editing content, and creating \'how-to\' guides for staff to learn new skills and innovative ways to enhance SEO and content creation• Led a multi-publication task force to redesign the website and merge the heavy load of content to an updated WordPress CMS to increase efficiency and open new avenues for digital sales and marketing• Extracting insights from Google Analytics data to inform content ideation and site programming decisions• Collaborating with reporters, editors, sales, marketing, and designers to shape stories and craft layouts; editing content for print and digital formats; working across departments to elevate quality in content and through enhanced communication• Creating and executing integrated marketing campaigns across digital platforms; utilizing tools like Canva, HubSpot, Omeda, WordPress, and Mailchimp to collaborate with the marketing team and align messaging with audience engagement goals• Optimize e-commerce platforms, including website and mobile applications, to enhance user experience and streamline the ordering process
EDUCATION
California Baptist University
Bachelor of Arts (B.A.), English & Journalism
California State University, Fullerton
Master of Arts (M.A.), Professional Communications
SKILLS
ABOUT JACKIE MOE
As Director of Digital at Orange County Business Journal, I lead content strategy and project management for weekly print, daily digital, e-newsletters, and social media. With 15+ years in journalism, PR, marketing, and communications, I drive SEO optimization, readership growth, and ROI improvements.As an award-winning professor at California State University Fullerton and Long Beach, I teach digital foundations, marketing research, broadcast writing, and entertainment PR, blending real-world experience with academic insights. Creator of Backstage SoCal, an award-winning entertainment site, I’m passionate about crafting compelling stories and building marketing strategies that maximize visibility and engagement.
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