Theja Varaprasad Chintakula
Senior Software Engineer @Cxverse
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WORK HISTORY
Senior Software Engineer @Cxverse
IN
Customer Loyalty, CRM & POS Platform | High-Scale IntegrationsBuilt and scaled a customer engagement ecosystem combining CRM, loyalty programs, and POS integrations to drive retention, revenue, and operational efficiency.Key Achievements* Designed and implemented loyalty systems (subscriptions + points) improving customer retention and repeat purchases.* Built a promotion engine (coupons, freebies, BOGO, discounts) enabling flexible campaign strategies across merchants.* Developed analytics dashboards delivering actionable insights for business growth and decision-making.* Engineered real-time POS & catalogue sync (PUSH/PULL) ensuring data consistency across platforms.* Integrated multiple payment & ordering platforms, enabling seamless omnichannel experiences.* Optimized backend systems to handle high-volume transactions and scalable workloads.Core Responsibilities* Owned end-to-end feature development from requirement analysis to deployment.* Resolved production issues, improving system stability and performance.* Led third-party integrations, including: Stripe, NCR POS, Toast POS, Clover POS, Razorpay, Cashfree, Swiggy, Zomato, Ginesys, Rujul, Pinelabs, and Fiserv.* Built CRM modules for customer engagement, feedback tracking, and campaign execution.Tech Stack* Backend: PHP (Laravel), Python (Django)* Architecture: Scalable systems, API design, integrations* Domain Expertise: CRM, Loyalty Programs, POS Systems
EDUCATION
PVKK Institute of Technology, Anantapur
Master of Business Administration - MBA, Human Resources and Marketing
Sri Sai Baba National Degree & PG College
Bachelor's degree, Computer Science
Sri Vivekananda Junior College
Inter
ABOUT THEJA VARAPRASAD CHINTAKULA
Senior Software Engineer | Full Stack DeveloperI am a Senior Software Engineer with 3+ years of experience building scalable, high-performance web applications across CRM, loyalty platforms, and POS ecosystems. I specialize in designing robust backend architectures and delivering end-to-end full stack solutions that drive customer engagement and business growth.I take ownership of systems end-to-end—from requirement analysis to production deployment—ensuring performance, scalability, and reliability. My work focuses on customer retention systems, promotional engines, and real-time integrations that directly impact revenue and user experience.Core Expertise• Backend: Python (Django), PHP (Laravel)• Frontend: Vue.js, JavaScript, HTML, CSS, jQuery• Database: MySQL (query optimization, indexing, performance tuning)• APIs: RESTful services, third-party integrations• System Design: Scalable, distributed systemsKey Strengths• Ownership: From design → development → deployment → production support• Domain Expertise: CRM, Loyalty Programs, POS Systems• Integrations: Payments, ordering platforms, and analytics systems• Performance: Optimized APIs and handled high-volume workloads• Problem Solving: Strong debugging and production issue resolutionEngineering ApproachI focus on building clean, maintainable, and scalable systems, leveraging AI-assisted development tools (ChatGPT, Claude, Codex) to improve productivity and accelerate delivery.Career FocusBuilding scalable SaaS products and AI-driven systems, with a strong interest in system design, product engineering, and high-impact platforms.
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