Hritik Mehta
Senior Planning Manager @ Madison World (Blue Star, The Sleep Company, SunnyOil, ) | Ex-GroupM (Dove, HUL) | Media Strategy & Brand Growth
- Role
- Senior Planning Manager at Madison World
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Hritik Mehta
A media enthusiast who loves blending strategy, creativity, and data to build impactful brand campaigns. Currently working on Blue Star, driving growth through E-Commerce, digital marketing, media planning, and performance strategies. Previously worked with top brands like Dove (HUL), leveraging influencer collaborations and data-driven marketing. Always exploring new trends in marketing, content, and tech to push boundaries and create real impact. Let’s connect and talk brands, media, and everything digital! h••••••••@madisonindia.com
Experience
Senior Planning Manager
Feb 2025 — Present · Mumbai, IN
MADISON DIGITAL – Team SigmaClient: Blue Star• Lead the Blue Star brand, the highest-spending client within the cluster.• Responsible for implementing a comprehensive 360-degree marketing strategy across B2C, B2B, e-commerce, and industry solutions.• Drive significant growth in e-commerce marketing, with a primary focus on Amazon.• Consistently achieve a 40-50% increase in sales during key sales periods, including summer and Diwali seasons.• Drive and manage key initiatives for Blue Star, ensuring alignment with business goals and maximizing brand impact.• Continuously optimize and manage paid media strategies to enhance brand visibility and conversion rates.
Education
University of Mumbai
Bachelors of Managment Studies, Marketing
2018 — 2021
Kraftshala
Digital Media Marketing Paid Media
2022 — 2022
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