Abraham Garcia
Brand and design consultant for experts and innovators. Building interconnected and meaningful brands and design systems since 2014.
- Role
- Design and Strategy Director, Partner at Workhorse
- Location
- Charleston, SC, US
- LinkedIn followers
- 500 followers
About Abraham Garcia
Abraham Garcia - Designer Design Director | Creative Director |Art Director | Brand…
Experience
Design and Strategy Director, Partner
Apr 2014 — Present · Washington, DC, US
Launched Workhorse Collective to empower top freelancers. Grew from a Capitol Hill art space to a prominent studio in DC, designing for diverse clients from startups to large institutions. Clients include PBS Learning, AARP, The National Women’s History Museum, and The DC Public Library.• Founded Workhorse as an independent creative studio, transforming it into a renowned design agency.• Merged with a digital marketing agency, building a modern management, communication, and delivery studio framework.• Hired and trained a diverse team, fostering a collaborative and creative environment.• Directed design and management of e-commerce platforms for beauty and lifestyle brands.• Collaborated with the editorial team to manage social media channels and content, including influencers and partners.• Led branding and web design for notable film festivals, including the Environmental Film Festival and DC/DOX.• Completed a permanent exhibition at the Martin Luther King Library in downtown DC, chronicling the history of MLK in DC.• Supported event industry clients in transitioning to virtual events during COVID-19.
Education
The University of Texas at Austin
BS, Biology: Social Aspects of Health and Disease
2000 — 2005
The University of Texas at Austin
Bachelor of Science - BS, Human Biology
2000 — 2005
Maryland Institute College of Art
MFA, Graphic Design
2010 — 2012
UTHealth Houston
Public Health Certification, Public Health
2005 — 2006
Skills
- Creative Direction
- Graphic Design
- Typography
- Art Direction
- Illustration
- User Experience
- User Interface Design
- Html
- Css
- Web Design
- Logo Design
- Advertising
- Illustrator
- Newsletters
- Social Media Marketing
- Adobe Creative Suite
- Indesign
- Interaction Design
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