Pihu P.

About Pihu P.

I bring a unique combination of classic data analytics skills and business marketing capabilities that allow me to drive the media/business conversation at the table.In addition to project managing the technical requirements and team dynamics, I excel in building and executing the content strategy based on the business needs across various digital media disciplines. I leverage a Data Sciences framework to deliver efficiency in media spending and achieve business objectives.Whether it\'s in the role of project management, content and brand strategy, go-to-market plan, business analytics, or decision sciences, I have the ability to effectively manage and execute each role. I move forward with data-driven solutions that go beyond surface-level insights and map to deeper funnel events across all conventional and unconventional digital channels, ensuring we reach the right audience.Knowledge Grid:Media Advertising Platforms : Google, Bing, LinkedIn, Twitter, Reddit, DV360, Facebook, SA360, Snapchat, YahooResearch & Insights : Semrush, Similarweb, SpyFuDesign & Layouts : Webflow, Figma, Canva, IllustratorAutomation & Lead Nurture : Zoominfo, Apollo, Zapier, Salesforce, HubspotData Visualization : Power BI, Looker Studio, Tableau Desktop (Advance certified) Architecture & Database : DataGrip, Databricks (SQL), ExcelProject Management : Monday.com, Asana, JiraETL : Tableau Prep Builder, Power QueryAnalytics & Measurement : Adobe, GA4, Segment, Mixpanel, HasOffers (TUNE)Mobile App Attribution: Appsflyer, Mixpanel

Experience

1. Marketing Data Analyst

   Blacklight Ma - A Digital Media & Analytics Practice

   Nov 2023 — Present · NY, US

   Seasoned and trained Tableau Prep developer proficient in data preparation, blending, and transformation, leveraging advanced features to optimize workflows, automate processes, and deliver actionable data for informed decision-making- Expert in data visualization and business intelligence, adept at creating actionable marketing dashboards showcasing key metrics like lead generation, conversion rates, ROI, and acquisition cost, while enabling stakeholders to track campaign effectiveness and optimize customer journeys

Education

• New York University

  MS Integrated Marketing, Marketing Analytics

  2014 — 2016

• JAI HIND COLLEGE, MUMBAI

  Bachelor's in Mass Media, Advertising

  2010 — 2013

Skills

• Commercial Photography
• Market Research
• Marketing Analytics
• Web Content Management
• Online Advertising
• Data Analysis
• Marketing Strategy
• Google Analytics
• Photoshop
• Powerpoint
• Microsoft Excel
• Project Management
• Microsoft Office
• Data Visualization
• Digital Marketing
• Email Marketing
• Database Marketing
• Marketing
• Social Media
• Data Mining
• Tableau
• Facebook
• R
• Illustrator
• Statistical Data Analysis
• Public Speaking
• Advertising
• Online Marketing
• Spss
• Sql
• Management
• Python
• Event Planning
• Amazon Web Services (Aws)
• Web Analytics
• Sas
• Entertainment
• Social Networking
• Social Media Marketing