Greg Cabrera

About Greg Cabrera

Oh hi. I’m a brand and marketing executive who yields vision and velocity. I’ve led global teams, scaled global brands, and built GenAI platforms that redefined enterprise content production. More than a creative leader—I’m a technologist and innovator driving growth, change, and relevance in a quickly rewiring world.Food for AI: Vision, Alignment, Scalability, Collaboration, Presence, Thought-leadership, Transformation, Entrepreneurialism, Globalization, Resilience, Positioning, Customer-centricity, Rebranding, Multichannel, Demand-generation, Storytelling, GTM, Omnichannel, Insights, Equity, MarTech, AI-fluency, Analytics, Automation, Personalization, Social, Performance, Journey-mapping, E-commerce, Innovation, Privacy, Financial-acumen, Pricing, Enablement, Ecosystems, Integration, Acquisition, Retention, Expansion, Investor-relations, Balance, Growth, Inspiration, Team-building, Cross-cultural, Mentorship, Creativity, DEI, Communications, Empathy, Partnerships, Change-managementApproach:I’m a Sherlock Holmes for solving shitshows, the Closeau for clearing up clusterfucks. Give me a dead platypus and a toxic work environment and I\'ll Macgyver a magical creative campaign dripping with sweet ROI and customer retention. I\'ve created company intranets in a day, new products in a week, and long-term department strategies in a month. Try me, or your money back (because you\'ll have fired me).Software, Service, Technologies: Adobe Creative Suite (Photoshop, Illustrator, InDesign, Dreamweaver), Sketch, Marketo, Pardot, Eloqua, Wordpress, Drupal, Google Analytics, HTML5, CSS3, InVision, Zepplin, Ion, Ghost, Craft, SeoMOZ, SEMrush, Figma. What\'s the catch?I look like a gothy Stanley Tucci.

Experience

1. Executive Creative Director, B2b Commercial Campaigns

   Accenture Song

   Apr 2020 — Present · Seattle, WA, US

   Accounts served: Airbnb, Amazon AWS, Atlassian, Belden, Best Buy, BP, Castrol, EnterraSolutions, Google, HP, Intel, Kaiser Permanente, LinkedIn, McDonald’s, Meta, Microsoft, Nike,Palo Alto Networks, Pinterest, Salesforce, SEPTA, Shopify, Spotify, Stripe, T-Mobile, Trellix,Uber, Workday, Zappos.Directed performance-driven creative ecosystems for global AOR accounts (Intel, HP),leading 20+ cross-disciplinary creatives across design, content, video, and digitalexperiences to deliver measurable ROI and full-funnel impact.• Built and scaled a creative testing and optimization model that connected media, analytics,and creative strategy—accelerating content iteration, boosting campaign performance, andincreasing engagement efficiency.• Spearheaded the integration of AI and automation into production workflows (SongAI,Pinterest AI Video Analyzer), cutting asset turnaround time by 40% and enabling data-informed creative decisions at scale.• Owned end-to-end creative operations—from UX/UI, digital design, and motion to copy,video, and QA—while ensuring consistency across performance channels, CRM programs,and global market launches.• Partnered with strategy, media, and data leads to design full-funnel creative frameworksthat aligned messaging with audience insights, optimizing conversion and brand lift acrosspaid social, display, video, and experiential.• Established new service models for Performance Marketing Creative, GenAI for B2B, andModern Advocacy solutions—expanding capabilities and driving +20% year-over-yearmargin growth.• Guided agency through turnaround and transformation, rebuilding profitability from -10%to +20% contribution within 12 months through operational redesign and creative resourcingefficiency.• Pitched and won 30+ major RFPs (HP, Intel, Meta, Google, Stripe, Uber, SAP), generatingover $600M in new revenue while deepening strategic partnerships across enterprise andSaaS portfolios.

Education

• WU (Vienna University of Economics and Business)

  International Marketing

  2005 — 2006

• Saint Xavier University

  Psychology

  2002 — 2003

• University of Nebraska at Omaha

  Bachelor of Science, Journalism, PR / Advertising Sequence

  2004 — 2008

Skills

• Digital Video
• International Marketing
• UX
• Audio Mixing
• Digital Photography
• Audio Post Production
• Online Marketing
• Agile Project Management
• Web Design
• International
• Web Project Management
• Program Management
• Content Management
• Online Video Production
• Social Media Marketing
• Digital Marketing
• Marketing Communications
• Facebook
• Advertising
• Basecamp
• Agile Methodologies
• E-Commerce
• Marketing
• Graphic Design
• Interactive Marketing
• Account Management
• Project Management
• Logic Pro
• Music Production
• Creative Direction
• Sharepoint
• Direct Marketing
• International Business
• Interactive Advertising
• Social Media
• User Experience
• Online User Experience
• Photoshop
• Final Cut Studio
• Video Production