Geoff Evans
Vice-president, Marketing & Communications @Ppi
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WORK HISTORY
Vice-president, Marketing & Communications @Ppi
ON, CA
I lead the Marketing and Communications teams in growing and promoting PPI’s industry-leading brand and enhancing our Advisor experience through digital tools, social media, videos, generative AI, and data analytics, and supporting our Sales teams with events and activities that attract and retain successful Advisors.
EDUCATION
University of Waterloo
BA, English
ABOUT GEOFF EVANS
As the Vice-President of Marketing and Communications, I’m responsible for helping to grow and promote our industry-leading brand and enhance our advisor experience through digital tools, social media, videos, generative AI, and data analytics - all while supporting our Sales teams through events and activities that attract and retain successful advisors.As the founder of both Social Media Coach and The Animation Studio, I honed my expertise in digital marketing strategy, social media training, and content creation with a track record of leveraging technology to drive business growth and create compelling brand narratives. Prior to launching my entrepreneurial ventures, I spent 14 years in the financial services industry, holding roles in sales, training, and business coaching with companies that include London Life, Sun Life, and Mutual Life. Over the last 30 years I’ve also become a seasoned actor with experience on stage, radio, and TV, more recently focusing on voice acting. This diverse experience has given me a unique perspective on the intersection of marketing, communications, and financial business strategy.
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