Theetso Thuku

About Theetso Thuku

Professional Summary: At the intersection of digital innovation and cultural…

Experience

1. Assistant Marketing Manager

   Digital Marketing Systems Botswana

   Mar 2022 — Present · Gaborone, BW

   In my role as an Assistant Marketing Manager, I play a vital role in supporting the talented marketing team at Digital Marketing Systems Botswana. Here\'s an overview of what my apprenticeship entails:1⃣ Planning and Strategy: I assist in the planning, development, and execution of comprehensive digital marketing strategies. I contribute to the brainstorming sessions and collaborate with cross-functional teams to craft effective marketing plans.2⃣ Content Creation: I actively participate in creating engaging content for multiple digital platforms. From writing captivating social media posts to assisting with blog articles and website content, I develop my skills in crafting compelling messages that resonate with our target audience.3⃣ Social Media Management: I manage social media accounts and gain practical experience in optimizing engagement and reach. I curate content, schedule posts, and analyze performance metrics to understand audience preferences and continuously improve our social media presence.4⃣ Market Research and Analysis: I conduct thorough market research and competitor analysis to identify emerging trends and opportunities. This helps me contribute valuable insights that shape our marketing strategies and keep us ahead of the curve.5⃣ SEO Implementation: I actively assist in the implementation of search engine optimization (SEO) techniques to enhance website visibility and rankings. From keyword research to on-page optimization, I contribute to boosting organic traffic and improving search engine rankings.6⃣ Performance Analysis and Reporting: I have the opportunity to work with analytics tools and gain practical experience in analyzing marketing campaign performance. By interpreting data and providing actionable insights, I contribute to optimizing our marketing efforts and achieving better results.7⃣ Event Coordination: I actively participate in the coordination of marketing events. From assisting with logistics to promotion.

Education

• University of Central Oklahoma

  Bachelor of Arts - BA, Business/Corporate Communications

  2017 — 2022