Theertha Muralidhar

About Theertha Muralidhar

It all began when I was six and I wrote my first short story. My teachers told me anyone could write and that I should aim \"higher\"—to be an engineer or doctor. Ever since, writing was all I did. I took my books to restaurants, parties and toilets.That\'s when my rebellious journey ricocheted. I questioned the status quo. I probed into \"what-ifs\". I also refused to grow up. As a result, my creative inner child is still in full bloom. One of my favourite games I play from 9–5 is “Pretending to be Grown Up”. Creativity is embedded in every thing I do. I have eight years of industry experience working as a Content Marketing Lead-Corporate Writer-Communication Strategist for a plethora of global brands across Australia, USA, UK and India. My clients range from multinationals to small businesses that I’ve helped build from the ground up. Some of the organisations I\'ve worked with: World Bank, GIZ (German Government), Unilever, ITC Hotels, Eli Lilly, GSK, Amazon, Hindustan Coca Cola Beverages, Essilor and Amanté Sri Lanka among others. I specialise in writing SEO-optimised blog posts, reports, playbooks, interactive elearning content, thought-ledership articles, video scripts, ebooks and ghostwriting for leaders. I have led and mentored 20-member teams ranging from strategists and content marketers to designers and writers. My core strengths lie in inspiring teams to effectively combine creativity with analytics to achieve goals–be it in generating leads, boosting engagement, expanding thought-leadership or creating brand awareness. When my head isn’t waltzing in strategy, I author novellas on women empowerment and animal welfare:)

Experience

1. Senior Associate

   PwC

   Jul 2021 — Present · Bangalore Urban, IN

   Managed adoption and communication: for Unilever, a key global client: Led the team to create 200+ impactful communication collateral that resulted in bolstering internal engagement. Was involved in project management, coordination, reviewing, quality checks and editing- Project management: Was involved in the initiation and planning of a key project, followed through the project lifecycle, managed relationship with external and internal stakeholders, allocated tasks to team members, drafted detailed plans to track the project progress, proactively identified issues that arose, conducted weekly quality reviews- Instructional design: Created engaging learning activities and redesigned course content/learning modules for a client in the tax and ESG industry. The tasks involved creating interactive learning activities and storylines, visualising instructional graphics and user interfaces, writing effective microcopy, UX copy, instructional text, audio scripts and video scripts. Developed crisp and impactful text in interfaces to help users reach a specific goal, whether it was clicking a button or engaging with interactive content. This included every content format from push notifications, CTA buttons, tooltips, description tabs and nudges- Built branding and increased social presence for the PwC Experience Consulting team: through strategic storytelling, ghost-writing blog posts for leaders and directors, and social media marketing. Optimised campaign performance through social listening tools, A/B testing and trend watching- Event management: Successfully planned and executed high-impact events targeting C-level executives, fostering business opportunities and enhancing PwC\'s industry presence. Organised global workshops and facilitated sessions with subject-matter experts to disseminate information- Ethnographic research: Conducted 1-1 user immersions, created customer journey maps and personas, synthesised learnings and derived insights

Education

• Deakin University

  Master’s Degree, Master of Communication

• NICC - International College of Design & Technology

  International Post Graduate Diploma in Advertising Design

  2013 — 2014

• Mount Carmel College, Palace Rd, Bengaluru

  Bachelor’s Degree, Journalism, Psychology, English Literature

  2010 — 2013