Ericka Rogers

About Ericka Rogers

I’m a senior brand and marketing leader with 20+ years of experience building, evolving…

Experience

1. Founder & Principal Consultant

   Group512

   Aug 2024 — Present · Austin, TX, US

   At Group512, we partner with brands and investors to drive innovation and accelerate growth.With roots in global Fortune 50 marketing leadership and hands-on experience at startups and building our own consumer brands, we bring a hybrid perspective—grounded in strategic clarity, operational depth, and real-world execution. From brand strategy and creative operations to ecommerce and marketplace management, we deliver integrated marketing and commerce solutions tailored to each client’s goals.We also support clients navigating marketing transformation, channel complexity, and resource constraints—offering practical, full-funnel strategies and interim leadership to strengthen internal capabilities and build high-performing teams.Our Core Services: Brand & Creative – Brand Identity, Messaging, Campaign Strategy, Creative Operations Digital Marketing – Performance Media, SEO, Affiliate, Influencer, Lifecycle Marketing Ecommerce – Website Design, UX/CRO, Shopify/DTC Strategy Marketplace – Amazon & Walmart Strategy, Setup, OptimizationWe work with a diverse set of clients—from Fortune 500 companies to early-stage brands—spanning technology, healthcare, consumer goods, ecommerce, and professional services.Why Work With Group512? 20+ years of marketing leadership for emerging and Fortune 50 brands $1B+ in client revenue impact across global and regional programs Studio model with experienced consultants + trusted delivery partners Deep market knowledge across North America and EMEA Flexible engagement models—fractional, project-based, or pay-for-performanceLet’s build what’s next—together. Learn more at Group512.com

Education

• University of North Texas

  Bachelor of Applied Arts and Sciences (B.A.A.S.), cum laude

  2023 — 2024