Emily Rose

Vice President Marketing Strategy @First Citizens Bank

Jacksonville, FL, US
EMAILS
e••••••••@firstcitizens.com
MOBILE NUMBERS
+19•••••••44

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WORK HISTORY

Mar 2023 — Present

Vice President Marketing Strategy @First Citizens Bank

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Jacksonville, FL, US

EDUCATION

N/A

University of North Florida

Bachelor of Arts, English Literature / Marketing

N/A

University of North Florida

CTL - Certification in Transportation Logisitics

SKILLS

New Business DevelopmentExecutive ManagementPerformingMarket AnalysisPublic RelationsMarketing StrategyNegotiationTelevisionMarketingSellingEvent ManagementAdvertisingCustomer ServiceDigital MarketingBudgetsB2bSalesSocial MediaManagementSmall BusinessProject ManagementStrategyMarketing CommunicationsLead GenerationMedia RelationsStrategic PlanningSocial Media MarketingLeadershipFundraisingEmail MarketingBrand ManagementDirect SalesBusiness DevelopmentOnline AdvertisingEvent PlanningOnline MarketingDirect MarketingSocial NetworkingNonprofitsNewsletters

ABOUT EMILY ROSE

As a VP within a top-20 U.S. financial institution and Fortune 500 company, I lead complex, cross-functional initiatives that span banking, nonprofit leadership, federal contracting, logistics, and media. My work sits at at the intersection of strategy, governance, communication flow, and enterprise execution.I’m known for bringing structure to ambiguity, strengthening controls, aligning stakeholders, and ensuring that strategy, operations, Legal, Compliance, and Risk move in lockstep. I lead with a deep commitment to mission-driven work and a love of challenge, setting clear expectations around purpose, performance, and progress. My leadership style is grounded in collaboration, integrity, and clear communication - empowering my teams to do meaningful work in an environment where they feel supported, trusted, and accountable. Together, we move with focus and discipline to achieve our goals and deliver lasting impact for those we serve.

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