Ehren Minkema
Digital CX at Apple
- Role
- Us Consumer Digital Cx at Apple
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Ehren Minkema
Results-oriented digital marketing professional with expertise in campaign strategy…
Experience
Us Consumer Digital Cx
Feb 2023 — Present · Austin, TX, US
In my role within Apple\'s Sales organization, I drive digital sales and enhance customer experiences with our top consumer retail partners. I focus on building innovative digital strategies and optimizing site and CRM capabilities to meet conversion goals and support business growth.Key Responsibilities:• Develop and implement digital account plans and online sales programs, collaborating closely with retail partners to ensure effective execution.• Lead initiatives to enhance the Apple customer experience (CX) within our channel business, focusing on sales growth and strategic program performance.• Build digital strategies for key US partners, facilitating the testing of new capabilities and features to optimize experiences and marketing campaigns.• Review and share key digital metrics and insights, informing business opportunities and actions to drive performance improvements.• Collaborate with cross-functional teams on strategic projects and initiatives, ensuring alignment on goals and leveraging collective expertise.• Conduct audits of partner experiences to identify areas for improvement and ensure best-in-class service.• Utilize online KPIs, web analytics, and performance metrics to analyze growth opportunities and execute targeted programs.Through leveraging deep eCommerce expertise and analytical insights, I contribute to Apple\'s ongoing growth within the digital channel, delivering exceptional experiences that resonate with customers.
Skills
- Customer Service
- Non-Profits
- Public Speaking
- Event Management
- Team Coordination
- Research
- Strategic Communications
- Social Networking
- Microsoft Excel
- Volunteer Management
- Training
- Marketing Communications
- Creative Writing
- Community Outreach
- Microsoft Word
- Team Leadership
- Writing
- American Politics
- Public Relations
- Teaching
- Time Management
- Marketing
- Politics
- Political Campaigns
- Social Media
- Fundraising
- Event Planning
- Problem Solving
- Leadership
- Microsoft Office
- Indesign
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