Shefali Desai
Designer | Entrepreneur | Educator
- Role
- Head of Brand & Strategy at Wrapotex International Pvt Ltd
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Shefali Desai
Shefali is an accomplished artist, multidisciplinary designer, educator, and entrepreneur who wears many hats in the creative realm. As the founder of BASE 501, a boutique cloud studio, she has collaborated with global brands such as Starbucks, KFC, Sony, Pepsi, Disney, and Red Bull to name a few. With over 18 years of experience, Shefali has demonstrated strong creative and entrepreneurial skills, earning multiple awards and recognition for her innovative work in visual communication, illustration, digital media, branding, and interactive design.Her curiosity and dedication to continuous learning keep her on the cutting edge of design and technology. As a Fabricademy alumna, Shefali has honed skills in computational design, digital fabrication, parametric modeling, and material innovation merging traditional craftsmanship with emerging technologies. With the Leadership with AI program done via ISB, she has sharpened her expertise in AI strategy, ethics, and creative applications of artificial intelligence in education and design. She is proficient in a variety of AI tools, skilled at prompt engineering, and passionate about exploring how AI augments creative identity, authorship, and design futures.Beyond practice, Shefali has been a design educator for over 13 years at leading institutions including ISDI (Atlas), NAS Academy, NMIMS School of Design, IIDE, Raffles, and SOAL. Currently, she is a Professor of Practice at Somaiya School of Design, where she teaches design software, illustration, graphic and communication design, and a lot more, while also mentoring students in communication, strategy, and entrepreneurial skills; preparing them to be industry-ready, adaptable, and future-facing designers.
Experience
Head of Brand & Strategy
Wrapotex International Pvt Ltd
Mar 2021 — Present
Education
RIMS International school and Junior College
A’Levels, Fashion Design, Graphic Design, Literature and Business Studies
2005 — 2006
Raffles Design Institute
Bachelors in Design (Mumbai), Interactive Media
2007 — 2010
Raffles Design Institute
Masters in Design (Singapore), Digital Media
2010 — 2011
Jasudben M.L. School
I.C.S.E
2005
Indian School of Business
20 Weeks Certification Program , Leadership With AI
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