Deepanshu Saxena
Product Designer at Steelbazaar
- Role
- Product Designer at Steelbazaar
- Location
- New Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Deepanshu Saxena
I am a highly skilled Product Designer with a focus on crafting human-centered solutions…
Experience
Product Designer
Oct 2024 — Present
Product Strategy & Vision: Architected design strategy for B2B steel marketplace from 0-1, defining user experience principles that supported vendor ecosystem growth (50+ vendors onboarded) and established platform scalability framework for future market expansion• Growth-Driven Design: Led homepage optimization initiative using behavioral analytics and user journey mapping, implementing personalization features that increased conversion rates by 14% while reducing bounce rate and strengthening the digital commerce funnel• Design Operations: Established comprehensive design system and component library, creating design tokens and documentation that reduced cross-team design debt by 27% and enabled consistent experience scaling across web and mobile touchpoints• Research & Stakeholder Alignment: Conducted strategic user research across vendor and buyer personas, synthesizing insights into actionable product roadmap recommendations that influenced C-level decision making on market positioning and feature prioritization
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