David Espinosa
Content and Brand Specialist
- Role
- Executive, Content Development at PADI
- Location
- Newport Beach, CA, US
- LinkedIn followers
- 500 followers
About David Espinosa
I am a content and communications specialist with a proven track record for organically…
Experience
Executive, Content Development
Jan 2014 — Present · Rancho Santa Margarita, CA, US
Major Responsibilities and Achievements:• Editor for The Undersea Journal, PADI\'s B2B magazine. • Manage external email communications to PADI Members for 1. weekly CEO message (during pandemic), 2. monthly Surface Interval newsletter, and 3. biannual Responder newsletter. This includes managing the internal processes from start to finish in Wrike, bringing together dozens of staff from around the PADI global offices, and includes planning meetings, content development and initial buy-in, email builds, language translations, final approval and deployment. • Introduced new integrated marketing feature, the PADI Torchbearer Awards, as well as new-look profile \"What I\'ve Learned,\" highlighting various PADI icons from around the world, to The Undersea Journal.• Help develop the UX/UI for various digital products, from instructional manuals (using Adobe DPS technology) to apps, marketing guides and other collateral.• Instructional design and primary writing on educational materials, including course manuals.• Copyediting on internal and external communications for Marketing and Training departments.
Skills
- Photojournalism
- Copywriting
- Journalism
- Video
- Publications
- Writing
- Storytelling
- Web Content
- Photography
- Social Media
- Digital Photography
- Video Production
- New Media
- Media Relations
- Online Marketing
- Copy Editing
- Marketing
- Creative Writing
- Digital Mark
- Editorial
- Video Editing
- Web Content Management
- Press Releases
- Digital Media
- Publishing
- Blogging
- Advertising
- Magazines
- Editing
- Social Networking
- Multimedia
- Newsletters
- Social Media Marketing
- Scuba Diving
- Content Management
- Sports
- Press Relations
- Feature Articles
- Travel Writing
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