César Serrano
Director, Premium Sales @Las Vegas Raiders
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WORK HISTORY
Director, Premium Sales @Las Vegas Raiders
Las Vegas, NV, US
EDUCATION
Occidental College
BA, Economics for Business management
UCLA Anderson School of Management
Certificate, Entertainment Management and Marketing Summer Institute
SKILLS
ABOUT CÉSAR SERRANO
I’m a revenue-focused sales leader with 12+ years of experience driving premium seating, suite, and sponsorship growth across the NFL, NBA, collegiate athletics, and major entertainment venues. My career has centered on transforming premium sales operations, scaling high-performing teams, and delivering 7- and 8-figure revenue outcomes in competitive markets.I’ve led premium revenue strategy for world-class properties. My leadership style blends data-driven decision making with a relationship-first approach—resulting in record-breaking sales, fully sold-out premium inventories, improved client retention, and innovative new revenue products.Fluent in English and Spanish, I’m at my best building strong partnerships, elevating team performance, and creating premium experiences that generate long-term value. My passion is growing revenue, strengthening culture, and helping organizations achieve sustainable, repeatable success.
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