Connor Lynch

About Connor Lynch

I am a Talent and Employer Branding leader, working for Panasonic North America. Every moment of every day, people all over the world turn to Panasonic to make their lives simpler, more enjoyable, more productive and more secure. Since our founding almost a century ago, we’ve been committed to improving peoples’ lives and making the world a better place–one customer, one business, one innovative leap at a time. Take the next step in your career journey with Panasonic.I graduated from the University of Texas at Austin. I have a Bachelor of Arts in English Literature (focus: creative writing) and a minor in Psychology. In my spare time I might be reading, writing, skateboarding, painting, or building small electronics.

Experience

1. Manager, Talent Brand

   Panasonic North America

   Nov 2022 — Present · New York, NY, US

   As Employer Brand Manager, I develop and manage the employer brand strategy including all social accounts, activation, and campaigning related to Life at Panasonic while promoting Panasonic NA as an employer of choice. I drive efforts to create a best in class candidate experience. I\'m responsible for the employee experience journey from onboard through year 1. I partner with key stakeholders to ensure alignment across all faces of the Panasonic brands.Employer Brand Responsibilities- Develop employer brand strategy and compelling content that attracts active and passive candidates in addition to retaining internal talent- Work closely with DEI team to ensure alignment with brand campaigns and diversity events- Partner with talent acquisition on defining target personas- Manage day to day social updates on LinkedIn, Glassdoor, Twitter, Facebook, etc. to increase talent engagement across PNA, PASA, and PENA- Partner with Corporate Marketing team on larger campaign support- Leverage opportunities to engage Panasonic employees in our employer brand efforts, converting them into brand ambassadors- Create and maintain recruitment marketing asset library- Support recruiting team in campaign efforts via the CRM tool- Research and apply for awards and recognition opportunities highlighting candidate and employment experienceCandidate Experience Responsibilities- Create and oversee optimal candidate journey- Oversee the team on the creation of content and marketing materials- Continually review, analyze, and recommend actionable items to improve candidate experience from apply through hireEmployee Experience Responsibilities- Lead employee experience to create best in class employee journey- Create strategy and drive execution on employee experiences activities- Manage team that delivers on day to day onboarding, orientation, social events, survey series, buddy program, and learning curriculum- Measure and analyze effectiveness of EX programs

Education

• Collin College

  Associate of Arts (AA), Focus: English

• The University of Texas at Austin

  Bachelor of Arts (BA), English Language and Literature, General

Skills

• Critical Thinking
• Dekiscript
• College Recruiting
• Database Monitoring
• American Literature
• Python
• Behavioral Interviewing
• Temporary Staffing
• Analysis and Interpretation of Texts/Copy
• Staffing Services
• New Hire Training
• Human Resources
• Hiring Trends
• Documentation
• Business Writing
• Account Management
• Technical Documentation
• Italian
• Copy Editing
• Executive Search
• Leadership
• Creative Writing
• Sales
• Adobe Creative Suite
• Contract Recruitment
• Customer Service
• User Documentation
• Recruiting
• Mindtouch
• English Literature
• Software Documentation
• Literary Criticism
• Interviewing
• Microsoft Word
• Academic Writing
• Proofreading
• Salesforce.com
• Applicant Tracking Systems
• Interviews
• New Hire Orientations