Deidra Cox
Director, Strategic Communications & Talent Strategy⇉“Designing cultures where people, performance, and visibility grow together.”
- Role
- Founder, Head of Brand Strategy at Career Imagery
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Deidra Cox
Your value hasn’t changed. The hiring system changed how talent is found. Most…
Experience
Founder, Head of Brand Strategy
Dec 2018 — Present
Created the vision, strategy, and roadmap to include leading communications and digital marketing solutions. Guides a high-performance content development and marketing team, while directing sales through lead gen, customer acquisition, marketing campaigns, and partnerships to expand the company footprint. Partner with 250+ professionals in all industries (yearly) to enhance their career brand; create resume portfolios/bios/digital assets and fully optimize LinkedIn through keyword intelligence which triples online engagement instantly. Bolstered website/platform traffic over 70% through SEO strategy, integrated marketing; yielded 100k impressions in 3mos and obtained 96% top website ranking in 2023 (no paid ads). Highly adept across 360 degree full spectrum of media (Traditional Video, Digital, & Social) platforms with emphasis in ecommerce and community environments. Designed, launched, and oversee 5 addtl digital platforms (Tik Tok, IG, FB, Etsy, Yelp) enabling instant downloads on product designs which bolstered engagement for the company.Recruited, hired, and trained content team on SOPs, tracked performance, and engaged affiliate partners to enhance client experience.Optimized the process workflow from onboarding to delivery by transitioning the business to an automated framework which reduced time delays and doubled profit margins.
Education
American InterContinental University
Bachelor's Degree
Clark Atlanta University
Mass Communication/Media Studies
Skills
- Applicant Tracking Systems
- Talent Management
- Sales Operations
- Executive Search
- Employee Relations
- Interviews
- New Hire Orientations
- Training
- New Business Development
- Resume Writing
- Technical Recruiting
- Training & Development
- Performance Management
- Employee Training
- Screening
- Hiring
- Cold Calling
- Staffing Services
- Human Resources
- Talent Acquisition
- Ofccp
- Temporary Staffing
- Negotiation
- Sales
- Contract Recruitment
- Internet Recruiting
- Career Counseling
- Leadership
- Onboarding
- Business Development
- Call Centers
- Professional Staffing
- Temporary Placement
- Recruiting
- Recruitment Advertising
- Permanent Placement
- Account Management
- Team Management
- Marketing
- Screening Resumes
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