Bhim Singh Thakur

About Bhim Singh Thakur

Bhim is a Creative Lead helping SaaS, Tech, and EdTech brands build high-impact visual identities and scalable marketing design systems.He specializes in leading design from concept to execution, translating complex business goals, product narratives, and data insights into clear, compelling, conversion-focused creative. His expertise spans brand identity systems, AI-powered ad creatives, performance marketing assets, and multi-channel digital & print collateral.Over the course of his career, Bhim has delivered 1,800+ creative assets across the US, UK, and India, supporting global campaigns, product launches, and performance marketing initiatives.Core Expertise• Creative Direction & Brand Governance• Visual Identity Systems & Scalable Design Frameworks• Performance Marketing & Growth-Focused Creatives• Generative AI Design (Midjourney)• Adobe Creative Suite, CorelDRAW, FigmaBusiness Impact• Improved ad CTR by 15% through AI-driven A/B creative testing• Enabled 75% design cost savings for an education firm through scalable design systems• Increased social engagement by 20% for an EdTech brandAs a Creative Lead, Bhim works closely with product, marketing, sales, and cross-functional stakeholders, aligning creative strategy with business objectives while mentoring designers and ensuring brand consistency at scale.He brings together strategic thinking, creative leadership, and AI-enabled design workflows to deliver visuals that drive measurable business outcomes.Organizations looking for a Creative Lead who blends strategy, storytelling, and execution excellence are welcome to connect.

Experience

1. Senior Graphic Designer

   CCS Global Tech

   Aug 2024 — Present · Poway, CA, US

   created vibrant, brand-aligned graphics and story-driven visuals increased audience interaction and follower growth across Instagram, LinkedIn, and Facebook- designed banners and user-focused UI elements boosted on-site engagement and click-through rates by delivering a seamless user experience- produced high-quality print assets (brochures, posters, banners) tailored to each campaign - enhanced brand presence at trade shows and client events, drawing 30 % more booth traffic. ’ - built polished presentations with clean layouts and persuasive visuals clarified messaging and improved pitch success rates for both internal and client-facing meetings- collaborated closely with marketing, sales, and product teams streamlined feedback loops and delivered consistent brand output across 25+ projects per quarter- prioritized and managed overlapping design timelines using Agile tools achieved 100 % on-time delivery while adhering to brand and scope requirements- applied expert-level skills in typography, layout, and color theory produced visually compelling work that elevated brand perception and client satisfaction.

Education

• Panjab University, Chandigarh

  Bachelor of Computer Applications, Computers