Bryan Davis
Product Director, Data and Analytics @The Associated Press
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WORK HISTORY
Product Director, Data and Analytics @The Associated Press
NY, US
Drives audience and consumer revenue growth through data collection, data modeling, and strategy execution for consumer engagement on APNews.comOversees the implementation and management of marketing technology and data stack, including data warehouse, data management platform (DMP), and customer data platform (CDP)Partners with engineering teams to lead initiatives tied to first-party data collection and productization, including personalization, topic modeling, and AI tooling
EDUCATION
Tulane University
Master’s Degree, English
Tulane University
Bachelor’s Degree, English
SKILLS
ABOUT BRYAN DAVIS
I am a media and content product strategist who drives audience growth and engagement for publishers. I work with media companies and content publishers to boost audience reach and engagement while supporting monetization goals. I am currently a Director of Product at The Associated Press. Throughout my career, I have led cross-functional newsroom, product, and consumer teams for international publishers. Previously, at NBC News Digital, I worked on publishing and streaming initiatives, commerce revenue, engagement experimentation, acquisition channels, and marketing technology for NBC News, MSNBC, and TODAY.com.Prior to NBC News, I was a senior director at The Atlantic, where I developed and executed consumer revenue acquisition and retention efforts, as well as off-platform distribution strategies. I have a background in audience development, digital analytics, content marketing, social media, and public relations. I hold a master\'s degree and a bachelor\'s degree in English from Tulane University, and I have certifications in Google Cloud Data Warehouse infrastructure, Google Analytics, and Product Management. I am passionate about creating innovative and impactful digital products that serve the needs and interests of diverse and loyal audiences.
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