Casey Bright Thigpen
⚡️Senior Marketing Strategist⚡️@ Pace Communications
- Role
- Senior Marketing Strategist at Pace
- Location
- Greensboro, NC, US
- LinkedIn followers
- 500 followers
About Casey Bright Thigpen
To summarize my professional abilities in one sentence. I\'m driven by purpose…
Experience
Senior Marketing Strategist
Apr 2023 — Present · Greensboro, NC, US
A critical partner and strategic guide for the integrated Pace team (Client Services, Creative, Strategy, Analytics, and Technology) responsible for the development, implementation, and management of various client’s marketing strategies.What I Do-Develop, plan, and implement multi-channel marketing strategies for various accounts to support client business goals and audience needs-Develop proven SEO strategies built to increase traffic and content engagement-Conduct research of various industry, social platforms, email, and SEO trends, as well as conduct audience research, including conducting stakeholder interviews and competitor analysis-Work in analytics software such as Google or Abode Analytics and develop data-driven insights to inform digital programs-Work in close partnership with multiple internal teams to ensure project KPIs are always optimized, and project adheres to timelines and budgets-Support the day-to-day program execution through, strategic input on content creation, search, and social media performance-Stay up to date with the latest trends and best practices in digital marketing.
Education
Coursera
Google's Digital Marketing & E-commerce Certificate, Digital Marketing & E-commerce Certificate
University of North Carolina at Greensboro
Master of Business Administration - MBA, Marketing
Robert B Glenn High School
High School Diploma
University of North Carolina at Greensboro
Bachelor of Science - BS, Marketing
2016 — 2020
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