Craig McAnsh

About Craig McAnsh

I am a senior marketing and brand leader with 15+ years of experience driving growth for global consumer brands, mission-driven organizations, and fast-moving creative agencies. My passion—and my strength—is helping brands transform, differentiate, and connect more deeply with the people who matter most.My career spans leadership roles with Cartoon Network, McDonald’s, Kantar Consulting, Infrared/Sid Lee, and now Native Marketing, where I partner with consumer brands to shape strategy, build integrated campaigns, and create breakthrough ideas that move business forward.I specialize in:• Brand strategy & positioning• Integrated marketing & digital engagement• Innovation, foresight & consumer trends• Creative leadership & storytelling• Go-to-market strategy for consumer brands• Team building, mentorship & cross-functional collaborationHighlights include:• Leading global creative development for a campaign that reached 75M+ people worldwide.• Rebranding and repositioning D.C. United and experiential agency Infrared for modern audiences.• Building national consumer and education campaigns for brands like Walgreens, Coca-Cola, Maple Hill Creamery, and Good Meat Project.• Guiding Fortune 100 brands like Best Buy, Chase, DanoneWave, and McDonald’s through future-growth strategy and brand transformation initiatives.At my core, I believe great marketing is powered by big ideas, deep insights, and human connection. I thrive at the intersection of creativity and strategy — and bring the leadership, curiosity, and collaborative energy needed to help brands grow in meaningful, future-ready ways.If you\'re leading a brand that’s ready to evolve, differentiate, or reimagine what’s possible, let’s connect.

Experience

1. Head of Marketing Operations

   The Unity Folks

   Sep 2019 — Present · US

Education

• Michigan State University

  BA - Comm Arts, Advertising & Communications

Skills

• Staff Development
• Digital Media
• Promotions
• Budget Management
• Entertainment
• Marketing Communications
• Real Estate Development
• P & L Oversight
• Advertising
• Event Planning
• Online Marketing
• Creative Direction
• Marketing Management
• Creative Concept Design
• Social Media
• Art Direction
• Digital Strategy
• Marketing
• Nonprofits
• Copywriting
• Social Networking
• Online Advertising
• Strategic Partnerships
• Broadcast
• Creative Strategy
• Entrepreneurship
• Corporate Branding
• Interactive Marketing
• Mobile Marketing
• Brand Management
• Content Strategy
• Marketing Strategy
• Social Media Marketing
• Operations Management
• Creative Development
• Brand Development
• Strategic Planning
• Strategy
• Integrated Marketing
• New Media