Avinash R.
Product Marketing Manager | B2B, SaaS, Field Service & Fintech | 45+ GTM | 85+ Trade-shows | EMBA-IIT Patna
- Role
- Senior Marketing Manager at Scanpay
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Avinash R.
Resourceful and driven full-stack marketer with 6.5 years of experience propelling substantial growth for B2B SaaS startups and SMBs across home services, delivery, and fintech sectors.150 Training Videos in 1 Month: Led a rapid content overhaul during a key SaaS product revamp, producing 150 videos in just 30 days—crucial for enabling smooth sales and customer onboarding while reducing the support burden.Product Ownership & Customer Obsession: Successfully launched \"Yelo Store\" by collaborating closely with engineering and personally engaging with customers for demos and feedback, driving 200 new customers within 3 months.Rapid Results & Perseverance: Recognized by colleagues for exceptional speed, relentless perseverance, and a hands-on attitude—never hesitant to roll up my sleeves or reach out to industry leaders to solve problems.Cross-Functional Team Leadership: Managed teams of 3-4 marketers and mentored 6-8 interns, fostering a highly collaborative environment through regular syncs and open knowledge-sharing.Technical Fluency: Efficient with 30+ marketing tools across content creation, automation, analytics, and design. Skilled at building insightful dashboards and uncovering strategic data narratives using Google Analytics and other platforms.Strategic, Data-Driven Execution: Orchestrated and launched 30+ products, created 300+ strategic resources, and leveraged marketing automation to drive conversions and manage budgets up to $100k/month.My ApproachInnovate fast, iterate faster: Actively leverage AI and the latest digital tools to overcome obstacles and keep marketing campaigns on the cutting edge.Customer-first mindset: Direct engagement with users for qualitative insights and continuous product improvement.Adaptable across markets: Experience tailoring go-to-market strategies for both U.S. and international audiences in SMB and mid-market segments.Looking ForwardEager to contribute to successful product launches, mentor high-performing teams, and play a key role in capturing significant market share for ambitious companies.Let’s connect to discuss how I can help your organization achieve its next milestone in growth and customer impact.
Experience
Senior Marketing Manager
Jan 2024 — Present · Bengaluru, IN
Works closely with product, sales, and leadership to translate complex features into clear, practical value for U.S. home service business owners and building marketing from scratch. •Driving feature adoption through targeted in-app messaging, lifecycle emails, onboarding scripts, and demo content •Building and maintaining website and landing pages, aligning product updates with clear positioning and SEO-focused content •Leading content strategy across email, social, sales collateral, trade shows, and customer communications •Supporting U.S. trade shows with booth booking, booth decorations, messaging, collateral, follow-ups, and recap content (55+ already managed) •Reduced go-to-market friction by owning execution end-to-end, enabling faster launches and tighter product-sales alignment
Education
Swami Vivekanand Institute of Engineering & Technology, Banur
Bachelor of Technology - BTech, Computer Software Engineering
2017 — 2021
Product Marketing Alliance
Product Marketing Certified: Core, Marketing
Indian Institute of Technology, Patna
Executive MBA
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