Daniel Eum Lee

About Daniel Eum Lee

Hi! My name is Daniel and I am an undergraduate student at William and Mary studying Marketing and Chemistry. Driven by curiosity, design, and discipline, my approach to marketing centers on intention. I focus on understanding the why behind a brand before deciding on the how. I aim to align strategy, visuals, and voice so every detail reinforces a clear identity.I see marketing as a true form of expression. Strong brands communicate identity and belief through visual storytelling and clear positioning. I study brand archetypes, audience psychology, and cultural trends to understand why people connect with certain messages and ignore others. My goal is to build brands that feel intentional and cohesive, not reactive.At the same time, entrepreneurship shapes how I think. Building and scaling my own venture taught me ownership and long term thinking. Working with the W&M Entrepreneurship Hub strengthened my ability to translate vision into execution and support founders as they refine their ideas. I enjoy operating where creativity meets structure.But ultimately, I care about growth. Growth in skill, judgment, and impact. I want to work at the intersection of marketing, design, and emerging technology. I am focused on building a career where I can shape brands, launch ventures, and contribute to communities that value initiative and original thinking.

Experience

1. Public Relations Chair

   Korean American Student Association At W&m

   Aug 2025 — Present · Williamsburg, VA, US

Education

• Fairfax High School

  Advanced Diploma

• William & Mary

  Marketing

• New York University

  Bachelor of Science - BS, Chemical and Biomolecular Engineering

• William & Mary

  Minor, Chemistry

• Temple University

  Bioengineering