Anurag Sharma

About Anurag Sharma

I am a Digital Marketing Manager at Roadcast. With over 5 years of experience in digital marketing, I specialize in driving growth and brand awareness in the logistics tech industry. My expertise spans across SEO, PPC, social media, email marketing, and content marketing.At Roadcast, I develop and execute data-driven marketing strategies that focus on customer acquisition, lead generation, and enhancing user engagement. I use tools like Google Analytics, Facebook Ads Manager, and WordPress to monitor, analyze, and optimize campaign performance. I am also passionate about improving organic search visibility and achieving measurable results for the company.I collaborate closely with sales, product teams, and other departments to align digital marketing initiatives with Roadcast’s business objectives, ensuring consistent brand messaging and effective customer outreach.Beyond my technical skills, I am a strong communicator and an advocate for continuous learning, keeping up with digital marketing trends and technologies to help Roadcast stay ahead of the competition.

Experience

1. Digital Marketing Manager

   Roadcast

   Jan 2025 — Present · New Delhi, IN

   As the Digital Marketing Manager at Roadcast, I am responsible for developing and executing targeted digital marketing strategies to enhance our brand visibility and drive customer acquisition for our GPS tracking and fleet management solutions.My role involves overseeing a comprehensive digital marketing strategy across multiple channels, including SEO, paid media, email marketing, content creation, and social media marketing. I work closely with cross-functional teams to ensure alignment between marketing objectives and business goals, while also optimizing campaigns for improved customer engagement and ROI.Key Responsibilities:Develop and implement integrated digital marketing strategies to promote Roadcast’s logistics SaaS solutions, focusing on brand awareness, customer acquisition, and retention.Lead SEO initiatives, including keyword research, on-page optimization, and backlink strategies, to improve organic traffic and search engine rankings.Manage and optimize paid advertising campaigns across Google Ads, LinkedIn, and other platforms to generate high-quality leads.Oversee social media campaigns, content creation, and community management to drive engagement and foster brand loyalty.Conduct market research and competitive analysis to identify trends and refine digital strategies.Analyze campaign performance and generate actionable insights for optimization, focusing on lead conversion and customer retention.I work closely with sales, product, and customer success teams to ensure a cohesive marketing strategy that aligns with the company\'s growth objectives and strengthens its position in the logistics SaaS market.

Education

• Babu Banarsi Das Institute Of Technology

  Bachelor's degree, Computer Science

  2015 — 2019