Andy Nelson
- Role
- Sr Director of Ecommerce at SimpliSafe
- Location
- Toledo, OH, US
- LinkedIn followers
- 500 followers
About Andy Nelson
I\'m a customer-obsessed, process-driven, experimentation-centered, AI-native ecommerce…
Experience
Sr Director of Ecommerce
Jul 2019 — Present
Own the customer experience across simplisafe.com and email • Built from scratch a high performing team spanning product management, analytics/data science, CRM, product design and SEO • Re-platformed site and email from Drupal monolith to modern headless, micro-services based site architecture (CommerceTools/Contentful/React/Gatsby) and Braze for email
Education
Western Washington University
MBA
Skills
- Web Optimization
- Affiliate Marketing
- Campaign Management
- Mobile Marketing
- Web Analytics
- Website Merchandising
- Online Advertising
- Online Marketing
- E-Commerce
- Ecommerce
- Landing Page Optimization
- Multivariate Testing
- Business Development
- Google Adwords
- Growth Marketing
- Database Marketing
- Analytics
- People Management
- Email Marketing
- Paid Search Strategy
- Sem
- Omniture
- Retargeting
- B2c Marketing
- Web Analyics
- Marketing Strategy
- Digital Analytics
- Display Advertising
- Interactive Marketing
- Marketing Analytics
- Team Leadership
- Startup Marketing
- Dashboards
- Customer Acquisition
- Strategy
- Marketing
- Mobile Analytics
- Google Analytics
- SEO
- Customer Retention
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