Andrea Merrill

About Andrea Merrill

I didn’t start on a stage. I started in the trenches.Courtrooms. Crisis calls. Families at their breaking point. As a trauma therapist, I worked with raw, unfiltered stories—ones that weren’t ready for a mic, but desperately needed a voice.Then I had my own storm: life-threatening pregnancy, postpartum battles, financial collapse. I was running my life from a hospital bed with nothing but my phone—and from that bed, I helped a friend build a million-dollar business.That’s when I realized: storytelling + psychology can change lives.I burned down the business that no longer fit and rebuilt as the Messaging Architect.Now I help corporate leaders, speakers, authors, and entrepreneurs transform their lived experience into career-defining talks. The kind that land you on Forbes, Fast Company, and global stages. The kind that turn “aspiring author” into bestselling authority. The kind that close $150K deals—because the message is that good.My clients have generated over $80M using story-driven messaging. But what matters most? They’re no longer hidden. They’re leading movements and building legacies.What I Do: Keynote Strategy & Writing – I architect unforgettable talks that position you as the voice in your space.TEDx Talk Coaching – From concept to stage, I guide you through the psychology of landing and delivering a TEDx talk that sticks. Story Mining Intensive – In just 2 hours, I help you find the gold in your story—and shape it for impact.With a Master’s in Psychology of Applied Behavioral Analysis and roots in behavioral therapy, I bring science to your storytelling—and heart to your audience.I work with experts who: Know they’re meant for bigger stages Want messaging that converts without sounding like a pitch Need their talk to sound like them—only sharper, smarter, unforgettable DM me “KEYNOTE” or “TEDx” to start.Every moment is a mic-drop moment. Let’s make yours count.

Experience

1. Chief Executive Officer

   Virtually Adventurous

   Feb 2019 — Present · Casa Grande, AZ, US

   Brand Psychologist™ | Psych-Driven Squarespace Website DesignerCEO is Good. Industry Leader is Better. Become the go-to Industry Leader. Kickass brands & highly converting websites that get into the hearts & minds of your audience with psychology-driven design!

Education

• Kaplan University

  Advanced Masters Degree , Science of Psychology Applied Behavior Analysis

  2016 — 2017

• Kaplan University

  Associate of Arts and Sciences - AAS, Human Services, General

  2011 — 2013

• Kaplan University

  Bachelor of Science - BS, Clinical, Counseling and Applied Psychology

  2013 — 2016