Amy Oneil
Performing Arts Marketing & Storytelling | Digital Marketing & Creative Strategy | Content Creation
- Role
- Digital Content Marketing Manager at The Dallas Opera
- Location
- Dallas, TX, US
- LinkedIn followers
- 500 followers
Experience
Digital Content Marketing Manager
Oct 2023 — Present · Dallas, TX, US
Lead digital storytelling, content strategy, and platform growth across all major social channels for one of the largest opera companies in the United States.Creative & Digital Leadership:• Lead creative concept development for social-first marketing campaigns supporting 4 major opera productions.• Translate complex art forms into engaging digital storytelling accessible to modern audiences.• Serve as an on-camera host and brand voice across multiple platforms.• Identify emerging social trends and translate them into brand-safe creative execution.Creative Strategy & Content Production:• Concept, script, film, edit, and publish high-performing social content across Instagram, TikTok, Facebook, and YouTube.• Produce platform-native content formats including artist interviews, behind-the-scenes features, comedic explainers, and trend-driven video content.• Create short-form video and visual storytelling designed for algorithmic discovery and audience engagement.Platform Growth & Performance:• Led digital strategy resulting in 5.5M+ social media views in a single season.• Grew Instagram interactions +952% year-over-year.• Increased Instagram reach +425% and views +590%.• Generated 140K+ audience interactions and 4.5K+ new followers.• Expanded audience discovery with 65% of views and 80% of interactions coming from non-followers.Audience Development:• Create culturally relevant, algorithm-friendly content introducing opera to new audiences.• Consistently produce top-performing organizational content with strong organic reach and shareability.Cross-Department Collaboration:• Partner with marketing leadership, artists, directors, and external partners to develop campaign content.• Present creative concepts and analytics insights to internal stakeholders and leadership teams.
Education
IES Abroad
Study Abroad- Vienna, Austria, Music, Music History, and Arts Management
Toni & Guy Hairdressing Academy
License, Cosmetology
University of North Texas
Bachelor of Arts - BA, Integrated Studies: Music, Business, and Communications
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.