Anurag Basu Tripathi
Growth Marketing Consultant for SumUp at Y2g 💰| Digital Marketing Ninja 🥷🏻 | Meta Ads Specialist 😎 E-commerce | Lead Gen | App Marketing | SaaS
- Role
- Growth Consultant at Yes2growth
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Anurag Basu Tripathi
I lead campaigns with media spends up to $1M+ per month on platforms like Meta and Google Ads. I’ve had the pleasure of working with brands like Livguard, Zivame, SumUp, India Today group, Mahindra, and Wickedgud, helping them grow through data-driven strategies.With a background in shaping digital strategies for Indian and Global startups, I specialize in Performance Marketing, Content Arbitrage, and Growth Setup. My focus now is on expanding into international markets, managing campaigns for European and the US Markets.Let’s connect if you\'re looking for someone who delivers real, measurable results in this new era of performance marketing!
Experience
Growth Consultant
Aug 2025 — Present · Gurugram, IN
As an Associate Manager – Performance Marketing at Yes2Growth, I work as a Growth Consultant for some of the most forward-thinking global brands, with SumUp being my primary focus.For SumUp, I collaborate with three key project teams — Sales-Led, Talent Acquisition, and Self-Serve. My role revolves around shaping growth strategy, driving channel performance, and supporting teams with full-funnel paid marketing across Google, Bing, Meta, TikTok, and LinkedIn.On the Y2G side, I lead the strategic direction to help unlock consistent revenue growth for the business while also enabling the recruitment team to bring in strong field-sales talent. The work sits at the intersection of performance, experimentation, and cross-team alignment — essentially making sure every lever that fuels SumUp’s expansion is tuned for scale.
Education
Board of Secondary Education, Allahabad U.P.
Intermediate (10+2), PCM Group
2013 — 2014
Board of Technical Education, Uttar Pradesh (BTEUP)
Diploma, Civil Engineering
2016 — 2019
Indira Gandhi National Open University
Master of Arts - MA, Communication, Journalism, and Related Programs
Chatrapati Sahuji Maharaj Kanpur University, Kanpur
Bachelor of Arts - BA, Sociology, English Language & History
2016 — 2019
Chatrapati Sahuji Maharaj Kanpur University, Kanpur
Master of Arts - MA, Sociology
Board of Secondary Education, Uttar Pradesh
Highschool (10th), Maths Stream
2011 — 2012
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