Abhinav Rajesh
Brand Copywriter @Protein Chef Lo Foods
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WORK HISTORY
Brand Copywriter @Protein Chef Lo Foods
Bengaluru, IN
Lo Foods was born from a simple but powerful idea: what if your everyday food could do more for you? We didn’t want to change how India eats; we wanted to improve what’s already on the plate. So we took familiar staples like rotis, breads, snacks, atta and cookies, and made them functional through science -lower carbs, higher protein, better ingredients, the same satisfaction.
EDUCATION
New Horizon Public School
High School Diploma, Science (PCM)
SRM Institute of Science and Technology (SRMIST)
Bachelor of Business Administration - BBA, Marketing
Institute of Venture Building (IVB)
Bachelor's degree, Entrepreneurship
ABOUT ABHINAV RAJESH
We\'re here to fix the most ridiculous problem in business.Companies are desperate for sales talent, and Sales careers offer infinite upside. Yet somehow, we\'ve convinced an entire generation that doing sales is a \"last resort\" career.That\'s ridiculous. And we\'re fixing it.At Grit we\'re building India\'s first job portal exclusively for sales professionals.No generic job spam. No competing with random applicants who have never closed a sale before.Just elite sales opportunities where closers meet companies that actually understand their worth. Almost as if Naukri had a baby with a sales accelerator.And no, we at Grit are not just some kids with an idea. We’re stacking real skills from people who\'ve actually won, and our MVP is near completion.I\'m part of the first batch at Institute of Venture Building (IVB)- a place with no classroom theory from ancient professors, only direct mentorship from top CEOs & working professionals who\'re building real companies. I’m in my year 2 now, rotating through internships to learn how businesses work from the inside.And as part of my first Internship, I work in Investor Relations at Startup Singam- A Tamil-Nadu based startup reality show that raised 50+ crores in its pilot season itself.Now building Season 2 with 75+ startups, 100+ investors, and a 150-crore funding pool. In my few months here, I\'ve analyzed 500+ startups, brought in 3 institutional investors, and matched capital with companies daily. I literally match supply with demand for a living.Before IVB, I\'ve worked as a freelance copywriter for 6-7 figure business owners over a span of 6 months, And learned directly from Kevin Wagner (Tai Lopez\'s copywriter). I know the strategies that scale businesses through high-conversion marketing.Translation: I know how to analyze markets, match opportunities, and sell the vision. Every skill I\'m stacking goes straight into what we\'re building at Grit.The problem we\'re obsessed with: Companies can\'t find sales talent even though they\'ll pay top dollar. Talented people avoid sales even though it\'s the fastest path to wealth. Everyone loses. This is broken.Why \"Grit\"? Because sales isn\'t for the weak. It\'s for the relentless. The ones who turn \"no\" into fuel. The ones who see rejection as target practice. If you\'ve got the grit, we\'ll show you the gold.If making sales irresistible, aspirational, and badass again sounds like something you\'d be interested in, Let\'s Connect.
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