Thea Bare
Marketing Specialist at Vanguard | Strategic Marketing | Graphic Design | Branding | Communications | Creative Development
- Role
- Marketing Specialist at Vanguard
- Location
- Lancaster, US
- LinkedIn followers
- 500 followers
About Thea Bare
Experienced communications and marketing professional focused on visual storytelling…
Experience
Marketing Specialist
Jan 2025 — Present · Malvern, PA, US
Strategize the deployment and adoption of refreshed brand materials, ensuring all marketing assets enhance brand visibility and engagement. Develop the strategy, design, and distribution of marketing materials through a multi-channel approach to ensure brand integrity and consistency.Collaborate with cross-functional teams to support campaign execution and product launches that expand business knowledge, improve user experience, and strengthen client relationships. Partner in the efforts of CRM tool development to capture knowledge, enhance engagement, and create a single source of truth for all teams. Conduct market research to identify industry trends, client needs, and competitive landscape.Track and report on campaign performance, providing actionable insights for optimization.Drive change management by maintaining a clear focus on internal housekeeping standards and promoting marketing best practices to support consistent operational workflows. Provide ongoing support for marketing initiatives and team projects.Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign), Microsoft Suite, Airtable, and SharePoint.
Education
Eastern University
Bachelor of Arts - BA
2020 — 2023
Liberty University
Dual Enrollment
2019 — 2020
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