the Search Term Is Aditya
Certified @Google|@Hubspot|@Kraftshala|@coursera|\\nPaid search ads analyst•Performance marketing• Seo• 360° Digital marketing\\nTalks about ROAS|CPT|profit&Loss\\n\\nmy motto - your career is a marathon not sprint
- Role
- Paid Search Analyst at dentsu
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About the Search Term Is Aditya
Worked on managing and optimizing paid search campaigns across industries like food…
Experience
Paid Search Analyst
Jan 2024 — Present · Bengaluru, IN
As a Paid Search Analyst at Dentsu, I manage and optimize high-impact Google Ads campaigns for prominent clients such as Jack in the Box (JITB), Kroger, and Microsoft. I specialize in account hygiene, budget phasing, and performance analysis, ensuring campaigns run efficiently and deliver measurable results.Key Responsibilities & Achievements:Google Ads Hygiene Checks:Conduct regular audits for negative keyword conflicts, broken URLs, duplicate keywords, and ad disapprovals to maintain optimal account health and performance.Budget Phasing & Pacing:Strategically allocate and phase campaign budgets across monthly and quarterly timelines to ensure consistent delivery without overspending.Search Query & Keyword Analysis:Deep-dive into search term reports, keyword trends, and match types to identify optimization opportunities and negative keyword additions.Ad Copy & Creative Insights:Analyze ad variations for CTR, conversions, and quality score to recommend high-performing messaging and structure A/B tests.Performance Reporting & Insights:Create and deliver in-depth performance dashboards and reports using Google Ads, Search Ads 360, and Excel/Google Sheets, delivering insights to drive business decisions for Kroger and Microsoft.Platform Expertise:Proficient in Search Ads 360, Google Ads, and Google Analytics, leveraging automated bidding strategies, audience targeting, and ad extensions to enhance campaign performance.Continuous Learning:Certified in Search Ads 360 and AI-powered Performance Ads, with a strong passion for staying updated on the latest paid search trends and innovations.
Education
MSME TC VIZAG
Digitam Marketing/ Internet Marketing, Digital Marketing
2021 — 2021
Dr.B.R.Ambedkar University, Etcherla
Postgraduate Degree, Bed
Careerx
Performance Marketing , Digital Marketing
Kraftshala
DMM, digital marketing
Sarada Degree College
B.SC(mpcs), computers
2016 — 2020
Brilliantpublicschool
Ssc, Computers,Phy,Maths
2005 — 2015
Sri Chaitanya College of Education
Intermediate, Bsc(Computers)
2015 — 2017
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.