Sarah Lancaster
Relationship Builder • Marketing & PR Strategist • Dog Mom
- Role
- Director of Accounts at Pioneer Utility Resources
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Sarah Lancaster
Strategic, data-driven storyteller with 15+ years of experience shaping brand voices and leading high-performing teams. Core CompetenciesAI-Enhanced Strategy: Leveraging Large Language Models (LLMs) to brainstorm, iterate, and refine multi-channel campaigns and workflows.Strategic Leadership: Guiding teams through fast-paced environments, specifically within complex electric and broadband industries.Precision Communication: Expert in brand messaging, crisis communications, and content optimization to ensure brand consistency across all platforms.Innovation & Collaboration: Driving impactful marketing campaigns where data-driven insights meet human creativity to inspire action.
Experience
Director of Accounts
Jan 2022 — Present
Education
Georgia State University
Bachelor of Arts, Journalism
2008 — 2010
The University of Georgia
Certificate, Leadership, Supervision & Management
The George Washington University
Certificate, Journalism
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