Pradeep Anand

Art Director @Momentum Communications India Pvt. Ltd

Gurugram, IN

As an Art Director at Momentum (Gurugram), I lead a dynamic 10-member Design team, overseeing creative execution, workflow management, and team recruitment. My team comprises Copywriters, Senior & Junior Graphic Designers, and Client Servicing Executives, collaborating to deliver high-impact campaigns for brands like Avana, Boat, Canon, iQOO, Lazer, OnePlus, Oppo, Samsung, SanDisk, Vivo, and Western Digital. My core responsibilities include: Understanding client expectations and ensuring timely, high-quality deliverables. Conceptualizing 2-3 creative routes for client presentations. Guiding the design team in refining approved concepts, optimizing execution based on project requirements. As an Art Director I design project\'s visual style, lead the whole creative teams and ensure that the designs align with brand vision across media. Led a cross-functional team of 10 in the successful redesign of a major client’s brand identity, driving a 30% increase in brand recognition and a 20% growth in sales. Introduced AI-driven design tools that reduced project turnaround time by 25%, while significantly enhancing creative output and efficiency. Spearheaded the development and execution of a visual content strategy for a high-profile campaign, achieving a 40% increase in audience engagement across digital platforms.

College of Art, Govt. of Delhi

Master of Fine Arts - MFA, Design and Applied Arts

Kendriya Vidyalaya

High School Diploma, Arts

College of Art, Govt. of Delhi

Bachelor of Fine Arts - BFA, Applied Arts