Jacqueline Phillips
Specialist, Marketing Strategy and Sales Excellence
- Role
- Marketing Specialist at Canon USA
- Location
- Miami-Fort Lauderdale, FL, US
- LinkedIn followers
- 500 followers
Experience
Marketing Specialist
Sep 2022 — Present · Boca Raton, FL, US
Calculates and distributes all quarterly industry data, marketing metrics, and market share to broader organization to assist leaders and sales representatives in making strategic decisions.Manages marketing budget by creating monthly forecasts, authorizing spend, adjusting based on current expenses, and submitting invoices in a timely manner. Collaborates with finance team to streamline marketing expense processes.Oversees all pull marketing campaigns and initiatives to grow programs and drive pages at Canon, which includes approvals, brainstorming, content creation, and overall strategy.Manages customer communications, digital, and print advertising placements for the production toner product division to promote the latest products and industry information.Strategizes and creates direct mailers, while working in conjunction with agencies and printers to ensure a streamlined process from creation to mailing.Contributes to the University InkJet Program on a weekly basis, by assisting with the overall program and copywriting, as well as establishing new ways to reach students and grow the program.Manages industry association relationships for the production sales team, which includes contract negotiations, internal event coordination, publication ad placements, etc.
Education
James Madison University
Bachelor of Arts - BA, Advertising
2016 — 2020
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