Daniel Parker
Marketing Director
- Role
- Director, Demand Generation Marketing at Onbe
- Location
- Dallas-Fort Worth, TX, US
- LinkedIn followers
- 500 followers
About Daniel Parker
I’m a strategic marketing leader with 16+ years of experience driving demand, loyalty, and growth through data-driven programs and cross-functional collaboration.As Director of Demand Generation at Onbe, I focus on connecting strategy, creativity, and analytics to build full-funnel marketing programs that accelerate pipeline and revenue.Previously at Lennox Industries, I led initiatives that drove over 60% of company revenue, managed national events, and launched award-winning campaigns like Feel The Love and Warranty Your Way.I’m passionate about turning insights into action, empowering teams, and creating programs that make a real impact. d••••••@gmail.com
Experience
Director, Demand Generation Marketing
Oct 2025 — Present · Dallas-Fort Worth, TX, US
Lead integrated marketing programs that drive qualified pipeline and revenue growth. Partner cross-functionally to align campaigns with go-to-market priorities and optimize lead-to-revenue performance. Build full-funnel strategies across digital, content, ABM, and event channels. Use data and insights to measure impact, improve ROI, and refine targeting and messaging. Empower and develop a collaborative, high-performing marketing team. Champion a test-and-learn mindset to drive continuous improvement and innovation.
Education
University of North Texas
Bachelor of Arts - BA, General Studies and Marketing
2004 — 2008
Skills
- Long-Term Customer Relationships
- Advertising
- Sales Presentations
- Strategic Planning
- Sales Process
- Pricing
- Microsoft Office
- Sales
- Event Planning
- Contract Negotiation
- Selling
- Negotiation
- Crm
- Cold Calling
- Relationship Building
- Retail
- B2b
- Key Account Management
- Sales Operations
- Customer Retention
- Customer Service
- Leadership
- Training
- Customer Satisfaction
- New Business Development
- Sales Management
- Business Development
- Marketing
- Direct Sales
- Team Building
- Account Management
- Coaching
- Business-to-Business (B2b)
- Solution Selling
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