Aman Chauhan

About Aman Chauhan

A highly experienced Digital Marketing Professional with 10 years of expertise in creating, managing, and implementing successful digital marketing strategies. Specializing in SEO, PPC, Social Media Marketing, Marketing Automation, Content Marketing, and B2B Marketing, I bring a deep understanding of how to drive online visibility, engagement, and conversions.With a proven track record of leading cross-functional teams to achieve business objectives, I excel in developing data-driven strategies that align with company goals. My strong analytical skills, paired with expertise in utilizing a wide range of marketing tools, allow me to effectively monitor, assess, and optimize campaign performance.A creative problem-solver with a strategic mindset, I thrive in fast-paced environments and am adept at managing multiple projects simultaneously. Known for my excellent communication and collaboration skills, I work effectively with diverse teams to drive results. As a results-oriented Digital Marketing Manager, my focus is always on delivering measurable outcomes that contribute to business growth and success.

Experience

1. Marketing Manager

   upGrad

   Sep 2024 — Present · Noida, IN

   As the Digital Marketing Manager at upGrad, I am responsible for driving integrated marketing strategies across four major verticals: Learning Centres (LC), Career Centres (COCO), Channel Partners (CP) and Franchise Partners (FP)Key Responsibilities:Performance Marketing: Planning and executing high-conversion campaigns across platforms (Meta, Google, YouTube) to generate leads and footfalls across offline centres.Marketing Automation: Streamlining lead nurturing and engagement journeys using automation tools to improve efficiency and conversion rates.Search Engine Optimization (SEO): Building and scaling location-based SEO strategies from scratch for new centres, improving visibility and organic traffic.Social Media & Influencer Marketing: Managing brand visibility and engagement through regional influencer tie-ups and social content tailored for each vertical.Creative Strategy: Collaborating with design and content teams for compelling campaign creatives, landing pages, and ad copies.Offline Marketing (OOH & BTL): Planning and executing regional offline campaigns including outdoor advertising, local events, and on-ground activations.Cross-Functional Collaboration: Aligning with regional sales, operations, and product teams to ensure marketing efforts are well-coordinated and goal-oriented.Campaign Analytics & Reporting: Monitoring KPIs like CPL, ROI, ROAS, and optimising based on real-time performance data.

Education

• Vinayaka Missions Sikkim University

  Bachelor of Arts - BA, English Language and Literature/Letters

• Central Board of Secondary Education

  12th, Commerce