Thays Morgan
Global Shopper Marketer Creating Shopper Centric Moments to Drive Value with Key Brands
- Role
- Director, Global Shopper Marketing at The Coca-Cola Company
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Thays Morgan
Global consumer packaged goods executive with experience in shopper marketing, category management and shopper insights with demonstrated success in leading cross functional teams to develop strategies and marketing programs resulting in revenue growth across retail and foodservice channels. With extensive domestic and international experience coordinating shopper marketing campaigns in over 50+ countries.
Experience
Director, Global Shopper Marketing
Jun 2015 — Present · Atlanta, GA, US
Education
Florida International University
Bachelor of Arts, Major: International Relations Minor: Marketing
Miami Christian College
Associate of Arts, Liberal Arts
1988 — 1990
Skills
- Market Research
- Customer Insight
- Shopper Marketing
- Grocery
- Shopper Insights
- Competitive Analysis
- Retail
- Category Management
- Consumer Behaviour
- Fmcg
- Category Development
- Key Account Management
- Iri
- Business Development
- Business Planning
- Segmentation
- Categorization
- Consumer Behavior
- Marketing Research
- Trade Marketing
- Consumer Products
- Ac Nielsen
- Business Insights
- Nielsen
- Account Management
- Spectra
- Management
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