Thavaprakash Arulsivakumar
Research Scholar @Thiagarajar School Of Management
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WORK HISTORY
Research Scholar @Thiagarajar School Of Management
Madurai, IN
Research Work:• PhD Thesis Title - Avatar Marketing and its application in the real world• Published a paper on Avatars on social media (Instagram) named as Virtual Influencers in the Journal of Consumer Marketing (ABDC-A; Q1)• Working paper: Avatar Marketing, Metaverse Advertising, Woke Marketing & Metaverse Adoption• Learning Tools like NVivo, Jamovi, R, Tableau, etc.Administration work:• Worked in AACSB Accreditation - Eligibility Application Preparation• Working in the AACSB Accreditation Process• Worked in NAAC (2023) Accreditation, NBA (2024) Accreditation, NIRF Ranking• Editorial Assistant of TSM Business Review-Journal• Admin of TSM Research Center Official LinkedIn Page• Preparing content for advertisements, brochures, handbooks and banners• Designing ads (In Canva, Photoshop, etc,) for PhD admission to post on LinkedIn, Facebook, Twitter, etc,• Involved in the recruitment of MBA/PGDM students• Scheduling and conducting the interview process for Research Scholars
EDUCATION
Thiagarajar School of Management
Master of Business Administration - MBA, Marketing and HR
S.B.O.A. Matriculation Higher Secondary School, Madurai
School, Madurai
Alagappa University, Alagappa Nagar, Karaikudi
Doctor of Philosophy - PhD, Business Administration and Management, General
Velammal College of Engineering & Technology, Madurai
Bachelor of Engineering - BE, Electrical and Electronics Engineering
Indian School of Business
Professional Certificate Programme in Digital Marketing, Digital Marketing
ABOUT THAVAPRAKASH ARULSIVAKUMAR
Hello Connection! I am currently a full-time Research Scholar at Thiagarajar…
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