Tharun Peddisetty

About Tharun Peddisetty

Over 5 years of professional and academic experience in IT, Research and Data Science…

Experience

1. Senior Data Scientist (Generative Ai)

   Capgemini

   Jul 2021 — Present

   1) GenAI Engineer Lead for a multinational consumer goods client, pioneering the development of a generative AI capability to auto-generate product descriptions, bullet points and improving search optimization. Utilized BERT model to identify SEO keywords and built a model to rate their importance based on search volume and rank using cosine similarity. Conducted prompt-engineering experiments in GPT3/GPT4 based models from OpenAI to minimize hallucinations and improve text generation. Established standardized methods for end-to-end data collection, new data pipelines, ETL jobs, analysis, and model deployment across 20+ production markets. 2) Data Engineer Lead for a multinational consumer goods client, developing 60 + APIs using AWS Lambda for client’s proprietary website modernization. Optimizing SQL queries and stored procedures to pull data efficiently from existing databases and ensuring that the cloud architecture and system design is highly scalable with reusable code base. Decreased API deployment time by 25% through the implementation of automated terraform scripts using modules.3) Data Scientist Lead for a multinational consumer goods client, spearheading the creation of content and image recommendation models, significantly reducing new content creation times by 40%. Successfully employed the Support Vector Machine algorithm and achieved remarkable hyperparameter tuning, elevating cross-validation accuracy from 81% to 88%. Deploying production ready ML models in 25 markets, while also providing training and support to junior data scientists in debugging, report creation, and model deployment.