Tharuna Prabha

About Tharuna Prabha

With over 15 years of experience in the semiconductor and embedded systems industry, I currently serve as an Associate Director, leading strategic customer engagements across Europe.I specialize in formulating and executing growth strategies for key and strategic accounts, driving mutual business success and long-term partnerships. My role involves building trusted relationships with C-level executives and key stakeholders, aligning our technology capabilities with their business goals, and safeguarding these relationships from competitive pressures.I’m passionate about bringing market and technology insights to my customers — helping them anticipate trends, benchmark against competitors, and identify opportunities for innovation and differentiation. My goal is to be a trusted advisor who not only supports business growth but also adds tangible strategic value.I also lead and develop a team of talented account managers, focusing on coaching, mentoring, and empowering them to deliver exceptional customer experiences - while ensuring we maintain a strong bottom line and achieve consistent year-on-year revenue growth.

Experience

1. Associate Director

   E-Con Systems

   Apr 2025 — Present · Chennai, IN

   Develop, Coach, Mentor and Motivate the team.Build and Maintain annual sales plan in-line with organization\'s strategy and objectives.Running regular business reviews with the team & continually focus on iterative improvements.Responsible for formulating and executing proactive account retention and growth strategies.Driving a consultative, problem-solving approach to complex sales.Ensuring customer satisfaction and accelerate adoption.Acting as the customer advocate to ensure that the organization remains customer-focused.Develop long-term strategic relationships with key accounts.Build and Maintain relationships with C-level executives.Participating in proposal creations, influencing competitive cost targets.Lead contract negotiations (SLA, MSA) ensuring alignment with business goals and legal compliance.Work closely with BUs, Product managers, Products and services teams to deliver seamless customer experience.Act as escalation point for complex negotiations, optimizing deal structures.Act as focal point for resolving customer disputes.Ensuring YOY revenue growth across all customers.Responsible for stable bottom line.Identifying trends, competitor movements and customer needs to take strategic decisions.

Education

• University of Madras

  B.Sc, Visual Communication

  2004 — 2007

• Kingston University

  PGDIHRM, Human Resource Management

  2009 — 2010