Tharun Kumar
Content Strategist | Technical Writer & Content Quality | Product Documentation • User Assistance • SEO & Website Content | 2.5+ yrs in Content Strategy & Growth Marketing
- Role
- Content Strategist at Springboard Digital
- Location
- Coimbatore, TN, IN
- LinkedIn followers
- 500 followers
About Tharun Kumar
I’m a Growth Marketer and Content Strategist with 3+ years of experience turning complex…
Experience
Content Strategist
Sep 2024 — Present · Coimbatore, IN
Designed and executed multi-channel performance campaigns (Meta Ads, SEO, Email, Social), improving client conversions by 20%+ and boosting ROI. Built segmented email workflows that increased open rates by 18% and CTR by 12% through personalization and A/B testing. Produced SEO-optimized ad copy and website content, generating high-quality leads and reducing cost per acquisition (CPA). Partnered with performance marketers to refine campaigns, improving ROAS and lead-to-sale conversion efficiency. Reviewed and standardized content quality, ensuring messaging adhered to style guides, product clarity, and brand guidelines. Collaborated with product and design teams to create UI text, landing pages, and feature explanations that improved usability and adoption.
Education
Sri Ramakrishna Engineering College
Bachelor of Engineering - BE, Computer Engineering
2019 — 2023
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