Tharun Kc
Revenue Engineer | Head of Marketing @Hema Beverages | Ex-Customer Success | Scaling Brands in High-Friction Markets
- Role
- Head of Marketing at Hema Beverages Limited
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Tharun Kc
Engineering logic meets high-stakes marketing execution.I am a Revenue Engineer specialising in scaling brands in high-friction markets. I don\'t just build campaigns; I build systems that move products.The Track Record:* Scale: Tripled the total revenue of a leading beverage organisation in 24 months.* Experience: 8 years in Technical Engineering/CS + 2 years in Marketing Leadership. A cross-functional perspective on scaling commodities.* Grit: Former founder with \"skin-in-the-game\" perspective on cash flow and market entry.What I bring to the table:* RTM Mastery: Architecting Route-to-Market strategies that win the \"Last Mile.\"* System Design: Applying engineering principles to solve marketing bottlenecks.* Operational Leadership: Managing P&L with a founder’s urgency and an engineer’s precision.Currently leading high-growth marketing across East Africa, while documenting universal frameworks for scale and distribution for a global audience.
Experience
Head of Marketing
Oct 2023 — Present · Kampala, UG
Focus: Revenue Engineering & Market ExpansionDirectly responsible for the strategic growth and market dominance of a leading beverage portfolio. Architected a 24-month turnaround strategy that increased total organisational revenue by 300%. Key Results & Responsibilities: Revenue Ownership: Full P&L responsibility for marketing budgets. Transformed the marketing department from a \"cost centre\" into a \"growth engine\" by tying every dollar spent to measurable market share gains. Route-to-Market (RTM) Design: Engineered a high-velocity distribution network, optimising the \"last mile\" in both formal and informal retail sectors. Mapped national territories to deploy high-impact field teams. Competitive Intelligence: Established a real-time field-intelligence framework to monitor competitor pricing and distribution gaps, allowing for 24-hour response times to market shifts. Sales & Marketing Integration: Unified Sales and Marketing functions to eliminate silos. Developed incentive structures for distributors that increased brand loyalty and pushed volume. Product Lifecycle: Overhauled packaging and positioning for the drinking water portfolio to maximise \"on-shelf\" impact and consumer trust in a high-commodity market. Leadership: Mentoring a cross-functional team of sales, branding, and logistics professionals with an \"Owner-Mindset\" philosophy.
Education
SSRS
High School
2007 — 2009
East Point College Of Engineering And Technology
Bachelor of Engineering (B.E.), Electrical and Electronics Engineering
2011 — 2015
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