Tia Harris

About Tia Harris

With 10+ years of experience in Digital Product Management, I have developed a holistic understanding of the customer journey, from onboarding to product optimization. My expertise spans process improvement, product development, and user experience enhancement, ensuring that digital solutions align with both customer needs and business goals. Through UAT testing, troubleshooting, and data-driven decision-making, I bridge the gap between technical teams and end users, creating seamless, intuitive digital experiences. As a strategic thinker, I thrive on solving complex problems, driving efficiency, and scaling products for long-term success.

Experience

1. Digital Product Management Analyst

   Smurfit Westrock

   Jun 2022 — Present · Atlanta, GA

   Led end-to-end project management and streamlined onboarding processes for over users, boosting product adoption and satisfaction. Conducted User Acceptance Testing (UAT) with a 100% success rate, resolving technical issues and enhancing product performance. Managed marketing campaigns that increased product engagement by 33% and drove measurable user growth. Delivered live product demos that contributed to a 12% boost in new customer acquisition. Gathered actionable insights from user surveys with a 37% response rate, directly informing product enhancements and strategy. Through data analysis and proactive user support, identified opportunities that improved user satisfaction by 80% and reduced onboarding time by 66%, ultimately elevating the overall product experience.

Education

• Georgia Institute of Technology

  Master of Science - MS, Analytics

• University of West Georgia

  Bachelor of Business Administration (B.B.A.), Finance

  2011 — 2015