Tharani Asokan
Inbound Marketing/Content Writer/Growth Marketer/Content Specialist
- Role
- Sr Content Writer at Innoppl Inc
- Location
- Chennai, TN, IN
- LinkedIn followers
- 500 followers
About Tharani Asokan
With over 10 years of overall experience and 5+ years of specialized expertise in content…
Experience
Sr Content Writer
Apr 2024 — Present · Chennai, IN
Develop high-quality content for various formats, including eBooks, case studies, blogs, websitepages, landing pages, email campaigns, social media posts, customer success stories, videoscripts, and other promotional materials.• Conduct thorough research on industry-related topics to ensure content is informative and upto-date.• Stay informed about competitors\' content strategies and identify opportunities forimprovement.• Use SEO best practices to optimize content for search engines.• Ensure all content aligns with brand voice, tone, and style guidelines.• Review and edit content for clarity, grammar, and accuracy.• Ensure all content is error-free and adheres to company standards.• Work closely with the design team to ensure visual assets complement and enhance writtencontent.• Collaborate with marketing, product, and sales teams to understand content needs andobjectives.• Participate in brainstorming sessions to generate creative ideas for content campaigns.• Assist in developing and implementing content strategies that drive traffic, engagement, andconversions.• Plan and manage content calendars to ensure timely delivery of content.• Analyze content performance metrics and make data-driven decisions to improve contenteffectiveness.
Education
Anna University Chennai
Engineer's Degree, Electronics and Communication Engineering
2009 — 2013
Skills
- Pre-Sales
- Sales & Marketing
- Data Center
- Product Development
- Business Development
- Data Center Operations
- Publishing Services
- New Business Development
- Project Management
- Business Analysis
- Business Strategy
- Marketing Strategy
- Disaster Recovery
- Cloud Computing
- Solution Selling
- Operations Management
- Project Planning
- Negotiation
- Email Marketing
- Business Intelligence
- IT Service Management
- Client Relations
- Communication
- Lead Generation
- Team Leadership
- Vendor Management
- Market Research
- Channel Sales
- Sales
- Management
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