Da-Thao Duong

Senior Product Marketing Manager @OPSWAT

San Francisco, CA, US
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Jul 2024 — Present

Senior Product Marketing Manager @OPSWAT

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San Francisco, CA, US

Own and define GTM across OPSWAT\'s security portfolio: setting direction for marketing, sales, and cross-functional teams on personas, segmentation, and messaging for product/solution and vertical marketing. Translate compliance frameworks into positioning that drives purchase decisions. Domains: File Security (ICAP), Financial Services Cybersecurity, Regulatory Compliance Enablement, Software Supply Chain Security, SBOM, Malware Detection & Prevention.

EDUCATION

N/A

Drexel University

Bachelor of Arts, Communication

SKILLS

CommunicationMarketing StrategySocial MediaMarketingMicrosoft PowerpointMicrosoft WordSocial Media MarketingTumblrMicrosoft ExcelPowerpointWritingTeamworkBloggingResearchStorytellingFacebookStrategic CommunicationsPublic SpeakingTwitterNews WritingPublicationsHootsuiteWeb Content WritingEvent ManagementEnglishNewslettersEvent PlanningOutlookCreative WritingInstagramCommunity OutreachPress ReleasesMicrosoft OfficeEditingPublic RelationsJournalismSocial NetworkingTeachingTime Management

ABOUT DA-THAO DUONG

Cybersecurity products are complex to explain and difficult to sell. I solve that problem.I specialize in developing go-to-market strategies for application security, file security, and software supply chain solutions, where I translate technical capabilities into messaging that works across audiences, from security engineers to C-suite executives. At the intersection of R&D, Product, Marketing, and Sales, I connect what engineering builds with what customers need to make decisions.CORE EXPERTISE- DOMAINS: Software supply chain security, SBOM (software bill of materials), file security, malware detection and prevention, CDR (content disarm & reconstruction), network security protocols (ICAP), DevSecOps- GO-TO-MARKET EXECUTION: Product launch strategy across multiple levels (feature, product, solution, and cross-product), messaging frameworks, competitive positioning, market segmentation- CROSS-FUNCTIONAL ENABLEMENT: Sales collateral and training, SE technical enablement, SDR messaging and qualification frameworks, product feedback loops with engineering and R&D- REGULATORY COMPLIANCE: Translating regulatory requirements and security frameworks (ISO, OWASP, PCI DSS, EU CRA, NIST SBOM standards) into product capabilities and positioning, enabling customers to understand how solutions meet their compliance obligations- CONTENT & COMMUNICATIONS: Technical documentation, white papers, case studies, website copy, demand generation content

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