Luke Carrell

About Luke Carrell

Marketer specializing in making amazing things happen. I use my brand, comms, and creative strategy skills to help businesses grow.I\'m a Marketer working and living in New York City. That\'s plenty of people, but I focus on using brand planning, engagement strategy, and elements of cultural journalism to spark thinking that creates mutual value for brands and consumers. Creative communications that treat people like people make the world spin. Experience can be more than a buzzword. Good ideas and meaningful collaboration help, too. My mandate is to help everyone be better at their jobs. I believe in learning from everything you have and applying those learnings to everything you have, from advertising to product design to how it shows up on a shelf.On my own time, I have edited the inclusive music publication International Tapes, hosted a radio show, and contributed to a variety of digital publications. Working on projects with small businesses helps keep me in touch with the real world. I also worked at an esteemed, independently owned video store while I was in college, so I can definitely talk movies.I\'m a versatile, quick learner who\'s able to see the big picture and build insights that pave the way for making great things happen. My proven track record of launching and growing integrated campaigns for brands is evidence of a quality and detail oriented approach that benefits anything I\'m involved in. Once I take hold of a concept, I own it. I am disciplined and able to guide multiple clients and projects simultaneously and on deadline, whether working independently or with a team. My diverse, solid work experience illustrates my ability to handle varied stressors competently, while keeping the big picture in mind.Specialties: insight led strategic thinking and planning, team management, client relationship management, digital marketing, copy editing, integrated marketing, content planning, engagement strategy, experience strategy, white paper writing, POS, search integration, eCRM integration, shopper integration, research, strong writing skills.

Experience

1. Global Ads Integrated Marketing Communications Manager

   Google

   Feb 2024 — Present · NY, US

   Strategy and execution for holistic, integrated marketing communications plans across the global Ads business to support messages, moments and key industry activations.

Education

• The University of Texas at Austin

  English, History