Sterling Thanh Nguyen

Product Manager @Black Squirrels Studio

Toronto, ON, CA

Collaborated with senior leadership and key stakeholders to define the game concept, product strategy, monetization model, and launch plans, while leading a cross-functional team to execute the product roadmap and successfully launch the game on Steam and Google/Apple Stores- Secured funding and negotiated strategic partnerships, increasing development resources by 20% and aligning product goals with market demand through effective stakeholder management- Defined and executed data-driven go-to-market strategies, utilizing competitive analysis and customer insights to drive a 30% increase in organic downloads and optimize user acquisition- Partnered with user acquisition, growth, and marketing teams to implement ASO, A/B testing, and targeted marketing campaigns, improving ROAS by 50%, retention by 20%, and reducing churn rate by 10%.